Trade shows exhibits have developed and morphed over time into quite a display of architectural and design expertise. This is not your third grade science fair: trade show displays are meant to impress, excite, and sell products. In this arena, the best method is to go big or go home.
Of course, trade show exhibits vary person to person and country to country. However, the prevailing thought process in the creation and erection of such structures is to create an unforgettable booth that allows the potential consumer or client to focus on your product and your company alone while they are there and long after they have gone. It is not just about designing a booth and selling anymore. It has become truly an artistic endeavor to put a feeling, mood, and color scheme to a company and build a free standing structure that sings its praises and calls consumers towards itself.
IGE Group is particularly well known for their work on this front. They have created numerous buildings for a variety of big name and demanding companies. Their work is innovative and creative, and each piece is uniquely designed to fit the characteristics and needs of that company. Their work is largely done in modular and custom exhibits. They are large, they are out there, and they draw the attention of potential customers with grace and ease.
Indeed, some custom exhibits that have been sighted at trade shows have been larger than a typical city block. These projects are nothing to be ignored as a ploy for attention. These are real architectural masterpieces and can take up a significant amount of room on the show floor. There are some rules when it comes to event booth design. Regardless of the type of show, rental facilities for these exhibitions require that exhibits fall into a few categories:
The Linear Booth, or “in line booth” makes use of space by placing designs on either side. This means that there are exhibit booths on either side of the booth. Peninsula exhibits are a bit different. There are aisles or exhibition areas on three sides, hence the terminology. These tend to be bigger at about twenty feet by twenty feet or larger. Split island exhibits are two peninsula exhibits back to back. Finally, the ever popular Island exhibit is a booth exposed on all for sides. This kind of booth is always twenty feet by twenty feet and tends to be even larger. This is a great place for the large modular exhibits to be placed.
Regardless of regulations or size, what is truly impressive about these figures is the amount of work that goes into their construction as well as the results that are produced. This has become truly an art form, especially when companies like IGE Group are making such an effort to create not just your mother’s trade show display booth, but a fantastic creative display of your company’s goals and mission. With this in mind, we see trade shows moving to the next level!