While our youth group is strong and has always stayed roughly the same size, the participants have nearly turned over in the last two years or so, and we have decided that it is a perfect time to really rebrand the group. We always have a logo and a slogan, and in the last decade or so we have also done the specialty t-shirts and sweatshirts for the kids to wear. They enjoy being able to wear around the youth group logo because it shows that they are a part of something that they enjoy, that they are a member of a group. And they don’t mind the low cost of the items. We order them in bulk and that means that they are a lot cheaper than what the kids can buy in a store, because we only charge them what they cost, we aren’t making a profit for the church by selling them clothes. For the last five years or so we have had the same slogan and logo, and the image on the shirts has been the same as well. So now that those kids are all gone because they have grown up and moved on to something else in their lives, we figured that this would be a great time to get together and rebrand the youth group so that it more fits the current batch of kids who are involved as well as the kids who are coming up on being the right age to join the youth group.
We hired Youth Group TShirts because custom printing for youth groups is really all that they do. They have a lot of really great experience, and they have a team of great designers who are able to get to the important pieces of what these kids are looking for in their images and identity and what they want displayed on their clothing. It is important to do something that is relevant for them, as well as keeping it in line with the church beliefs and the direction of the youth group. We want it to belong to them, but it also has to be a representation of the church that they are a part of. So we decided to leave the image to the professionals, because they can take our instructions and advice, and also use the input from the kids in the youth group as well as the youth group leader, and put all of that together into a great shirt design that we are able to sell to them and that they enjoy wearing. I know that they are going to be able to come up with a design that the kids are going to really enjoy having represent their youth group, and the logo is going to be trendy and popular for sure. Then we will have another five years or so before we need to think about getting a new design together, though if this one is a great one we won’t need to rebrand or come up with a new slogan that soon.